Supercross rider charging through a corner at Arizona Cycle Park
BUCKEYE, ARIZONA / NEW EVENT LAUNCHAmateur Open of Supercross

THE FUTURE.
DROPS HERE.

USA Sport created an amateur championship with a professional Supercross presence—from its first logo mark to every gate drop broadcast worldwide.

2026 RACE WEEKENDSOCT 16–18OCT 23–25ARIZONA CYCLE PARK
THE LAUNCH

NOT ANOTHER
AMATEUR RACE.

The AM Open needed to feel different before the first rider ever lined up. We built its entire public-facing system around the intensity and exclusivity of real Supercross.

One visual language connects the identity, event graphics, two-weekend digital experience, sponsor presence and free worldwide broadcast.

01
DELIVERABLE

Logo design

A hard-edged mark that combines the rider, shield and hand-drawn SX signature into one unmistakable race identity.

02
DELIVERABLE

Banner design

A red, black and yellow event system built for track walls, sponsor inventory, registration pushes and social promotion.

03
DELIVERABLE

Website design

A complete event hub that separates two race weekends while keeping schedules, classes, fees, forms and registration easy to navigate.

04
DELIVERABLE

Live stream design

A high-energy broadcast package designed to take every A Main and B Main live and free to a worldwide audience.

01 / IDENTITYAmateur Open logo system

BUILT
TO HIT.

The shield, rider silhouette and SX signature give the event a layered identity that works as a full lockup, social badge, track mark or broadcast bug.

NIGHT / RACE RED / FACTORY WHITE / SX YELLOW
02 / WEBSITE DESIGN

TWO
WEEKENDS.
ONE SYSTEM.

Big bikes race October 16–18. Youth races October 23–25. The digital platform makes every path clear without losing the event’s speed.

  • Registration + fees
  • Schedules + classes
  • Forms + RV maps
  • Media credentials
EXPLORE AMOPENSX.COM ↗
The Future Drops Here Amateur Open campaign
2PURPOSE-BUILT
SX TRACKS
15RIDERS MAX
PER MAIN
InsiderMX broadcast control room
● LIVE + FREE WORLDWIDE03 / LIVE STREAM DESIGN

EVERY MAIN.
LIVE.

A full production crew, custom show graphics and event storytelling bring every A Main and B Main to fans around the world on InsiderMX.

A MAINB MAINALL IN
THE RESULT

A NEW EVENT.
BUILT DIFFERENT.

From zero to a complete championship platform—designed, developed and broadcast by one integrated team.

BUILD YOUR EVENT →