Athlete storytelling / USA SPORT
WildFire Mountain Bike
PERFORMANCE WITH A POINT OF VIEW.
01 FILMS12 IMAGES
EXPLORE THE WORK ↓
Athlete storytelling
PERFORMANCE WITH A POINT OF VIEW.
WildFire Mountain Bike goes beyond the result to reveal the person, preparation and pressure behind the performance. USA Sport shaped the project with an athlete-first point of view, creating a story fans can connect with and a body of work the brand can build around.
01Story development↗
02Athlete content↗
03Film production↗
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These films were made to be watched. Choose a cut, turn it up and step inside the project.
USA SPORT PREMIEREWildFire Mountain Bike / FILM 01PICTURE / SOUND / STORY
READY TO PLAY 01 / 01
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12 original project images. Select any frame for the full-screen view.